News Corp Australia operates some of the largest and well-known media brands in Australia. Their content distribution was defined by traditional media’s one-way engagement paradigm with their audiences.
Social media and new digital technologies provided new opportunities for how they could engage with their audiences and bring them into the news cycle.
Client:
Location:
Brand:
Audience:
News Corp
Sydney
Various
Australia
Native Empire were given a blank slate to devise new and interesting ways News Corp could repackage their content to engage a socially connected mobile audience in the 21st Century.
Our initial engagement focused on creating an innovative, mobile responsive “Storyline” app that enabled Users to enter their birth date and have a timeline created uniquely for them that highlighted important news events for each day of their life. People could then share their memories of these events with their friends on social media.
Following on from our award winning “Storyline” app, we created a “Culture Calendar” that integrated with the rich News Corp library of arts content, to provide people with a customisable calendar of events matching their interests and location. They could then share upcoming events with their friends on social media.
We further developed a number of mobile responsive, socially connected micro-sites and web applications that supported promotions and giveaways with masthead news channels across Australia that increased the reach and awareness for the brand and helped increase news consumption.
Our award winning Storyline app developed to help The Australian celebrate their 50th anniversary became a top trending item on Twitter when launched.
Our micro-sites supporting print media promotions helped boost sales, with the David Attenborough campaign increasing paper sales by 600k in 14 days.
Our national micro-site campaign for Taste.com.au gave people a free set of cookbooks with recipes from top celebrity chefs like Manu Feildel.
Our promotional micro-sites supporting print media promotions helped draw in new customers to purchase newspapers, with our David Attenborough site helping to sell 3.5 million papers.
We undertook a range of activities to help re-package News for a 21st century connected audience.
Digital strategy and planning to define new applications.
Responsive design and production, UI and UX.
Developing branded micro-sites for national distribution.
Integrating applications into News’ social channels.
Developing complex web applications with API integrations.
Build websites that support state and national promotions.
Collaborating with other agencies working with News across campaigns.
Design and develop web applications that drive print media sales.
