Premium brand growth agency

We build and scale
premium brands globally.

Focused on premium brands in food & beverage and lifestyle. Strategy, execution, and systems to scale globally.

Case studies

Results for premium brands.

Proven across global premium brands. Strategy, execution, and systems — measured by commercial outcomes, not activity.

01 / 03Case study
Acquired

By Pernod Ricard — four years after launch

Malfy Gin
Category
Premium Gin
Market
Global
Malfy Hero
Challenge

Launch a flavoured gin into a crowded global market. Build brand awareness and advocacy to drive trial and sales.

Approach

Social-first strategy. Creator partnerships and UGC sourced from the Amalfi Coast. Targeted ad campaigns for online purchase across key global markets.

Outcome

Acquired by Pernod Ricard. Top-selling craft gin brand globally. Redefined the flavoured gin category.

Revenue
Acquired by Pernod Ricard
Growth
Top-selling craft gin globally
Creator PartnershipsUGCPaid SocialBrand Strategy
02 / 03Case study
Top 10

Selling Irish Whiskey in the US

Shanky's Whip
Category
Irish Whiskey
Market
US, UK, EU
Shankys Hero
Challenge

Launch into an established, competitive global whiskey market. Build trade and consumer engagement simultaneously.

Approach

Content testing across themes and messaging. Creator partnerships in key locations. Tactical promotions. Targeted paid campaigns to consumers and trade.

Outcome

Top 10 selling Irish Whiskey in the US. Highly engaged trade and consumer audience. 4.8 ROAS on UK campaign.

ROAS
4.8x
Growth
Top 10 Irish Whiskey (US)
Content TestingCreator PartnershipsTrade MarketingPaid Media
03 / 03Case study
Sold out

At retail activations and trade events

Firelli Italian Hot Sauce
Category
Premium FMCG
Market
Global
Firelli Hero
Challenge

Launch an Italian hot sauce into a crowded global category. Build demand before distribution.

Approach

Category gap analysis. Premium brand positioning. Content production at scale. Creator + paid media demand-generation ahead of retail rollout.

Outcome

Globally established brand. Sell-through at trade events and retail activations. Continuous retail expansion.

Revenue
Continuous retail expansion
Growth
Globally established
Category AnalysisBrand PositioningContent ProductionCreator PartnershipsPaid Media
What we do

Three pillars.
One operating system.

A structured growth model designed for premium brands.

01
Consultancy
Market entry, margin optimisation, and growth planning for premium food & beverage and lifestyle brands across the US, UK, and Australia.
02
Production
Campaign strategy, content creation, and creator partnerships through Mapkats — built for premium brands that care about execution and perception.
03
Platform
The Agency Portal — COGS, forecasting, channel modelling, and media planning. One system. Every SOP. Built for scale.
Agency Portal

The system behind
premium brand growth.

Every decision framework your brand needs — COGS, forecasting, channel profitability, media planning — systematised and live from day one.

COGS Calculator — know your true margins across every channel and market
Sales Forecaster — model revenue scenarios and track against actuals in real time
Meta Ads Planner — plan, budget, and manage campaigns with compliance built in
Channel Sales Modeller — compare profitability across wholesale, DTC, and Amazon
See the platform
Agency Portal
4 active modules
Gross margin
62.4%
↑ 3.1%
Blended ROAS
3.8×
↑ 0.6
Ad spend MTD
$24k
On budget
Forecast accuracy
94%
↑ 2pp
Mapkats Network
Premium creator intelligence
Network size
Creators and tastemakers
45k+
Categories
Food, beverage, spirits, lifestyle
12
Avg engagement
Premium network benchmark
4.2%
Markets
US, UK, AU, EU, CA, NZ
6
Mapkats

A premium creator network
for brands that shape culture.

A curated network of creators and tastemakers who understand premium food, beverage, and lifestyle. Full campaign management from brief to delivery — with performance you can measure.

45k+ creators and tastemakers across food, beverage, and lifestyle
End-to-end campaign management — brief, production, delivery
Performance tracking and ROI attribution built in
Active across the US, UK, Australia, EU, Canada, and New Zealand
Learn more
Trusted by premium brands globally
45k+
Creators and tastemakers
3
Global markets
4
Platform modules
100%
SOPs systematised
How we work

Systems that
scale.

One methodology. Every brand. Structured execution that compounds over time.

01
Audit
We map your margins, operations, and growth levers. Find the gaps. Identify where structure creates the most leverage.
02
Systematise
We build the SOPs — COGS, channel strategy, media planning — tailored to your brand but built on proven frameworks.
03
Execute
Your team runs on the Agency Portal. Live dashboards. Real-time data. Built-in compliance. No guesswork.
04
Scale
What works in one market becomes the template for the next. SOPs compound. Growth follows.

Build a premium brand
that scales.

Strategy, systems, and execution for premium brands. Let's talk.

Explore the Agency Portal