By Pernod Ricard — four years after launch

Launch a flavoured gin into a crowded global market. Build brand awareness and advocacy to drive trial and sales.
Social-first strategy. Creator partnerships and UGC sourced from the Amalfi Coast. Targeted ad campaigns for online purchase across key global markets.
Acquired by Pernod Ricard. Top-selling craft gin brand globally. Redefined the flavoured gin category.







