Our team used our Instagram promotion tool to run a virtual welcome party for Beyonce’s Australian tour. We worked with Pepsi Australia to develop a promotion that would leverage the Beyonce Australian tour to extend the brand’s reach and engagement with Fans. The promotion ran for a two week period in the lead up to the tour where Fans were directed to take a creative photo using Instagram, which was aggregated and published to Facebook using our platform.
The campaign triggered overwhelming interest from Fans reach over 4 million people with 14.4 million Facebook page impressions. There were some very creative pictures submitted that resulted in significant social reach and engagement with some Fans receiving several thousand likes each on their photos. Besides the massive reach and engagement, the Pepsi brand earned huge levels of positive feedback and thanks from the community.
Our team worked with Pepsi to define an approach to leverage the Beyonce tour using social media and our promotions platform.
We used our Instagram social campaign platform to aggregate Fan submitted pictures for review and publishing into Facebook photo albums.
Fan submitted photos were submitted into Pepsi’s Facebook photo albums, which also provided user generated content to use as posts and promotions.
We used our social promotions platform to aggregate hashtagged Instagram pictures and publish them directly to campaign photo albums in Facebook.
