Native Empire helped Pepsi Max deploy the ‘Pepsi Max Crew Mates’ promotion, offering fans a chance to spend a VIP, all access day pass at the V8 Supercars race. The goals of the promotion were to utilise Pepsi’s social channels to promotion and run the competition and to make this accessible across all devices. We used our social promotions platform to enable multi-device access and also provided analytics and insights throughout the campaign.
We were able to quickly deploy device responsive promotional assets to help Pepsi operate the campaign. Our platform enabled any user across all devices to access the promotion through our built-in device detection and URL re-direction capabilities. We also provided key information on visitation and engagement throughout the promotion providing valuable insights to help direct future campaign effectiveness.
We used our proprietary social promotions platform to run the campaign across desktop and mobile devices. Fans could enter by visiting one URL and enter via Facebook on their desktops or through a web page on their mobile devices.
The promotion was integrated into the Pepsi Facebook page allowing fans to view the entry requirements and to see the prize details, allow them to share with their friends.
The promotion included in-built analytics to provide the client with insights on how well the promotion was performing, to help inform the current promotion activities and plan for future events.
