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Launching Sunbites Brand

Native Empire worked with Grain Waves to develop a branded experience to launch their new Sunbites range of products in Australia. We helped develop the brand look and feel that was to be used across the social campaigns, develop assets and implement the technical build. The project ran over several months consisting of a series of monthly giveaways and in-store promotions, with a steady stream of branded content distributed through social channels to help promote the campaign activities.

Outcomes

We created a branded look and feel to launch the campaign and developed a range of design assets to help promote activities. Additionally, we developed a device responsive custom application that allowed Sunbites to run the promotion across Facebook and mobile devices. The promotion was also run in a number of stores across Australia with the branded content and custom application supporting these activities.

Branding and Design

Native Empire worked with the client to establish a brand look and feel for the new product range that would be used in the campaign and across social channels to promote and communicate with the target audience.

Digital Strategy and Planning

We helped develop the promotion mechanics and provide key technical input into the development of the custom application. We also provided specialist knowledge into how the campaign could be developed and run across several months and on multiple devices through social media.

Device Responsive Custom Application

We built the application to operate across multiple devices meaning that anyone could view and enter the promotion on any device. People entered one URL and were directed to either a custom Facebook application within the Grain Waves site or directed to a mobile browser version if on a mobile device.

Supporting In-store Promotions

We developed a locations directory as part of the suite of custom applications for the campaign, that allowed people to find where they could join in-store promotions in major shopping outlets such as Coles, Woolworths and Safeway. The directory was device responsive and date detectable that displayed a rolling list of in-store locations relative to the current date.