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Meet The Team

Launched in 2014, we’ve been successfully developing and launching dynamic brands to a global audience. We work with newly developed boutique brands through to global companies in the US, UK, EU and Australia.

Our Team are experts in the global Responsible Alcohol Marketing guidelines, which each member being trained in the global guidelines.

Founder / Director APAC

Andrew Tweedie

Our Founder and Director of APAC operations, leads our strategy and commercial operations.

He has a unique set of skills that bridges the gaps between commercial, technical and creative.

Director - UK, Europe and Americas

Isobel Giles

Leading our UK, EU and US operations, Isobel is creative, analytical, articulate and enterprising.

A passionate and dedicated communications expert in the retail, luxury, corporate, and consumer space working for top media outlets including The Times, The Week and British Vogue.

Marketing Executive

Jasmin Younger

Jasmin is a creative expert in the team, developing brand content across multiple forms and having an inherent interest in social media.

She also manages our Influencer engagements, working closely with brands to devise and implement impactful campaigns.

London Agency Partner

MPR Communications

Native Empire has worked with our partner agency in London for more than 6 years, collaborating closely on brand campaigns in the UK.

Founded by Amanda Moorhouse, who has over 20 years’ consumer, corporate and trade PR experience, MPR offers a director-level relationship working on small, one-off projects as well as on-going campaigns, tailored to your budget.

MPR’s strengths are copywriting – websites, brochures, biographies and media packs – as well as event management and media relations, both print and digital, with current social media experience.

Influencer Platform Team

Product Team

6 years in development, with over $500K in investment, our platform development  team are continuously adding functionality and performance to our Influencer marketing platform.

Digital Marketing Producer

Jocelyn Cunningham

A dynamic and results-driven digital marketing producer, Joss has a passion for using her expertise in digital marketing to help our clients reach their full potential.

A creative problem-solver who excels at developing and executing innovative marketing strategies that drive online engagement, increase brand awareness, and boost sales. Her expertise encompasses all aspects of digital marketing, including social media management, content creation, event marketing.

Her keen eye for detail and ability to stay ahead of the latest digital marketing trends have made her a valuable asset to her team and clients alike.

Content Producer

David Wesson

In the age of user generated content, everyone has the content creation and distribution tools (namely the phone and social networks) to become a star. But not everyone can make your content go viral.

David works with our clients to develop ‘star-like’ content that has the potential to go viral while being business minded. He coordinates the best creatives, technologists and specialists required to deliver you a great content experience.

Marketing Operations

Gladys Requina

Gladys undertakes our Influencer Discovery tasks, hand-selecting high-engagement Influencers aligned with our brand requirements.

She also manages day-to-day operational tasks for our logistics and Influencer liaison.

Marketing Operations

Joyce Sarate

Joyce undertakes our Influencer discovery, adding high-engagement Influencers to to our platform that are aligned to our clients needs.

Only the best Influencers are added to our platform, based on engagement, content, aesthetic and community.

Our Services

Brand Story

Defining brand themes.
Creating and publishing content across multiple channels.
Sourcing User Generated Content.
Graphic design.
Video production.

Community

Creating social media profiles.
Community engagement on brand posts and pages and external accounts (key partners).
Customer and Trade enquiries.
Generating product awareness, interest and sales leads (including trade).
Organic Reach.

Influencers

Global Influencer Database.
Comprehensive listing of Alcohol Influencers around the world.
Gifted and Paid collaborations.
Reporting on Influencer media value.
Distribution service across UK, EU and Australia.

Ads

Develop and deploy targeted social ads campaigns.
Defining and managing ad budgets.
Ad reporting.
Ad creation - image / video.

Campaigns

Tactical (one-off) and strategic campaign planning.
Deploying short-term campaigns - contests, giveaways, partner promotions.
Supporting local promotions with Facebook events.
UK and EU events and PR.

Strategy

Social insights reporting.
Strategic planning.
Market analysis.
Competitor reviews.

Why Choose Us

Experts in the Alcohol & FMCG sectors

Our Team is trained in global Responsible Alcohol Marketing guidelines.

01

Proprietary  Influencer Platform.

Our proprietary platform with hand-picked Industry & Lifestyle Influencers.

02

Masters of brand development.

Brand intelligence and proven cut-through techniques and technology.

03