Malfy Gin was developed by US Alcohol company Biggar & Leith to reflect the lifestyle and experience of holidaying on the Amalfi Coast in Italy. Their target customers are located in the US, UK, EU and Australia.
Malfy wanted to appeal to a broader consumer base who are not familiar with the gin category and developed a range of flavors to entice new customers to try Malfy Gin.
Client:
Location:
Brand:
Audience:
Biggar & Leith
New York
Malfy Gin
Global
We developed a strategy to attract consumers to the brand through social media channels with branded content, social Influencers and campaigns.
Our brand story utilises a mix of User Generated Content sourced from holiday makers on the Amalfi Coast in Italy and brand images showcasing the product.
We engaged social media Influencers in key target locations around the globe and sent them Malfy Gin samples to create posts in their feeds.
Additionally, we’ve developed a social ad campaign to target key consumers with brand messaging and ads to purchase Malfy online. We also support global marketing activities through amplified content, contests, Facebook events and boosted posts.
Malfy now ranks in the top 10 global craft gins by sales and regularly sells out from major retails chains in the UK, US, EU and Australia.
We’ve built the The Malfy social community from the ground up to become a thriving and steadily growing International audience.
International group of brand advocates across the mixology and hospitality industry who passionately promote Malfy to their audiences.
Malfy regularly sells out in key markets with consumers and hospitality customers continuously expressing desire to buy more.
We’ve designed and implemented a comprehensive campaign to launch and promote Malfy Gin to a global audience.
Targeted social ad campaigns into key locations and demographics.
Working with key Influencers around the globe to reach target audiences.
‘Getting on the radar’ with traditional media by promoting Malfy with mixology and trade influencers.
Daily posts to Malfy social channels with authentic and engaging User Generated Content.
Supporting local events around the globe with boosted geo-targeted posts and Facebook events.
Instagram and Facebook contests run in key markets to raise the profile of the brand.
We work closely with other agencies around the globe to help support our campaigns and operations (UK, EU, US).
Targeted social ads that drive sales to online retailers in key markets (UK, US, DE).
