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An Integrated Social Campaign

We defined a social media campaign to help Rebel Sport reach and engage fans of the brand and of the 2014 soccer World Cup. The key objectives were to leverage social channels to reach fans and to engage with them in a fun and authentic way that would promote Rebel as the home of football. We utilised our Facebook and Instagram promotion platform to operate a daily prize campaign to give away Rebel products to build reach and then deployed an Instagram promotion where Fans took photos of themselves in their team colours.

Outcomes

Our objectives were to generate significant reach for Rebel through social media, to build their fan-base and to engage them by telling a fun and authentic brand story. The results for the campaign exceeded all of our targets with significant growth in new fans, engagement and user generated content.

  • Massive growth in fan-base, with an 83,700% increase in new page likes from previous period.
  • 11,400% growth in reach with a significant proportion of this organic.
  • 6,400% increase in fan engagement during the promotion period.
  • Highly creative user generated content that boosted engagement and social amplification.

Digital Strategy

We worked with Rebel Sport to define an innovative way they could engage their fans and the sporting community across social media, to increase reach, engagement and tell an authentic brand story. We developed a multifaceted plan to utilise our campaign tools and social channels to promote and execute the campaign.

Facebook Promotion Tools

We utilised our proprietary Facebook promotion tool to run a daily prize campaign, that enabled Fans to register each day to win a product from the Rebel range.

Instagram Promotion

We used our Instagram promotion platform to run the ‘show your colours’ campaign, where Fans were asked to take a photo of themselves in their team colours. Our tool enabled us to aggregate, review and publish entries to the Rebel Facebook page and pick winners each week.