Shanky's Whip
Top 10
Selling Irish Whiskey in the US
Category
Irish Whiskey
Market
US, UK, EU
Challenge
Launch into an established, competitive global whiskey market. Build trade and consumer engagement simultaneously.
Approach
Content testing across themes and messaging. Creator partnerships in key locations. Tactical promotions. Targeted paid campaigns to consumers and trade.
Outcome
Top 10 selling Irish Whiskey in the US. Highly engaged trade and consumer audience. 4.8 ROAS on UK campaign.
ROAS
4.8x
Growth
Top 10 Irish Whiskey (US)
Content TestingCreator PartnershipsTrade MarketingPaid Media
