Case studies

Results for premium brands.

Proven across global premium brands. Strategy, execution, and systems — measured by commercial outcomes, not activity.

Acquired
By Pernod Ricard — four years after launch
Category
Premium Gin
Market
Global
Malfy Gin
Challenge

Launch a flavoured gin into a crowded global market. Build brand awareness and advocacy to drive trial and sales.

Approach

Social-first strategy. Creator partnerships and UGC sourced from the Amalfi Coast. Targeted ad campaigns for online purchase across key global markets.

Outcome

Acquired by Pernod Ricard. Top-selling craft gin brand globally. Redefined the flavoured gin category.

Top 10
Selling Irish Whiskey in the US
Category
Irish Whiskey
Market
US, UK, EU
Shanky's Whip
Challenge

Launch into an established, competitive global whiskey market. Build trade and consumer engagement simultaneously.

Approach

Content testing across themes and messaging. Creator partnerships in key locations. Tactical promotions. Targeted paid campaigns to consumers and trade.

Outcome

Top 10 selling Irish Whiskey in the US. Highly engaged trade and consumer audience. 4.8 ROAS on UK campaign.

1.5M
Audience acquired through creator network
Category
Premium Prosecco
Market
UK
Della Vite
Challenge

Position a premium prosecco as a high-end gifting product for Christmas. Justify the premium price point through perception.

Approach

High-end lifestyle and media creators. Mix of paid and gifted collaborations. Premium quality messaging in aspirational gifting context.

Outcome

1.5 million audience acquired through creator network. Stable of brand-aligned creators established. Premium positioning reinforced.

More brands we work with
Brockmans GinUS, Italy
Premium Gin
900K reach, $10.7K media value — NYC event
FiorenteUK, US, AU
Aperitif
Refined target from 25–59 to 25–35. New brand direction for US, UK, AU.
Shake-It MixersScandinavia
Premium Mixers
500K impressions — influencer + paid media awareness campaign.
FirelliGlobal
Premium Spirits
Content production and premium brand positioning.
Butterfly CannonUS
Tequila
Product sold out — US paid media campaign.
Across client campaigns
$7M+
Media value generated
4,600+
Creator collaborations
296M+
Impressions delivered
15+
Premium brands globally

These results come from the same commercial operating system.

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