Case studies

Results for premium brands.

Proven across global premium brands. Strategy, execution, and systems — measured by commercial outcomes, not activity.

Malfy Gin
Acquired

By Pernod Ricard — four years after launch

Category
Premium Gin
Market
Global
Challenge

Launch a flavoured gin into a crowded global market. Build brand awareness and advocacy to drive trial and sales.

Approach

Social-first strategy. Creator partnerships and UGC sourced from the Amalfi Coast. Targeted ad campaigns for online purchase across key global markets.

Outcome

Acquired by Pernod Ricard. Top-selling craft gin brand globally. Redefined the flavoured gin category.

Revenue
Acquired by Pernod Ricard
Growth
Top-selling craft gin globally
Creator PartnershipsUGCPaid SocialBrand Strategy
Malfy Hero
Shanky's Whip
Top 10

Selling Irish Whiskey in the US

Category
Irish Whiskey
Market
US, UK, EU
Challenge

Launch into an established, competitive global whiskey market. Build trade and consumer engagement simultaneously.

Approach

Content testing across themes and messaging. Creator partnerships in key locations. Tactical promotions. Targeted paid campaigns to consumers and trade.

Outcome

Top 10 selling Irish Whiskey in the US. Highly engaged trade and consumer audience. 4.8 ROAS on UK campaign.

ROAS
4.8x
Growth
Top 10 Irish Whiskey (US)
Content TestingCreator PartnershipsTrade MarketingPaid Media
Shankys Hero
Firelli Italian Hot Sauce
Sold out

At retail activations and trade events

Category
Premium FMCG
Market
Global
Challenge

Launch an Italian hot sauce into a crowded global category. Build demand before distribution.

Approach

Category gap analysis. Premium brand positioning. Content production at scale. Creator + paid media demand-generation ahead of retail rollout.

Outcome

Globally established brand. Sell-through at trade events and retail activations. Continuous retail expansion.

Revenue
Continuous retail expansion
Growth
Globally established
Category AnalysisBrand PositioningContent ProductionCreator PartnershipsPaid Media
Firelli Hero
Across client campaigns
$7M+
Media value generated
4,600+
Creator collaborations
296M+
Impressions delivered
15+
Premium brands globally

These results come from the same commercial operating system.

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