Malfy Gin
Acquired
By Pernod Ricard — four years after launch
Category
Premium Gin
Market
Global
Challenge
Launch a flavoured gin into a crowded global market. Build brand awareness and advocacy to drive trial and sales.
Approach
Social-first strategy. Creator partnerships and UGC sourced from the Amalfi Coast. Targeted ad campaigns for online purchase across key global markets.
Outcome
Acquired by Pernod Ricard. Top-selling craft gin brand globally. Redefined the flavoured gin category.
Revenue
Acquired by Pernod Ricard
Growth
Top-selling craft gin globally
Creator PartnershipsUGCPaid SocialBrand Strategy
