Della Vite
1.5M
Audience acquired through creator network
Category
Premium Prosecco
Market
UK
Challenge
Position a premium prosecco as a high-end gifting product for Christmas. Justify the premium price point through perception.
Approach
High-end lifestyle and media creators. Mix of paid and gifted collaborations. Premium quality messaging in aspirational gifting context.
Outcome
1.5 million audience acquired through creator network. Stable of brand-aligned creators established. Premium positioning reinforced.
Growth
1.5M audience acquired
Lifestyle CreatorsGifting StrategyPaid CollaborationsBrand Positioning
