Butterfly Cannon
Sold out
US paid media campaign
Category
Tequila
Market
US
Challenge
Drive sell-through for a super-premium tequila in the US. Convert affinity to purchase.
Approach
Targeted paid media to high-affinity tequila audiences. Conversion-led creative.
Outcome
Product sold out from the US paid media campaign. Proof point for premium tequila positioning.
Revenue
Sold out — US campaign
Paid Media
