US paid media campaign
Drive sell-through for a super-premium tequila in the US. Convert affinity to purchase.
Targeted paid media to high-affinity tequila audiences. Conversion-led creative.
Product sold out from the US paid media campaign. Proof point for premium tequila positioning.
Acquired — By Pernod Ricard — four years after launch
Top 10 — Selling Irish Whiskey in the US
1.5M — Audience acquired through creator network
Sold out — At retail activations and trade events
Launched — As a premium summer aperitif across UK and EU
900K — Reach on NYC launch event
Refocused — Target audience across three markets
500K — Impressions from awareness campaign
US Market Launch — From direct-to-consumer launch to over 200 retail stores across 17 states
Start with the commercial plan. Strategy, systems, and execution follow.
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