Fiorente
Refocused
Target audience across three markets
Category
Apéritif
Market
UK, US, AU
Challenge
Refine audience positioning for international expansion. Refresh brand direction across three markets.
Approach
Audience research. Messaging recalibration — from 25–59 broad to 25–35 focused. New brand direction for US, UK, and AU.
Outcome
Sharper target audience. Unified brand direction across three geographies. Foundation for next-phase launches.
Growth
3-market brand alignment
Brand StrategyAudience ResearchPositioning
