Shake-It Mixers — Case Study

Shake-It Mixers

500K

Impressions from awareness campaign

Category

Premium Mixers

Market

Scandinavia

Challenge

Build awareness for a premium mixer brand across Scandinavia. Creator-led launch.

Approach

Creator network seeding across Scandinavian markets. Paid media amplification for reach.

Outcome

500K impressions from an influencer + paid media awareness campaign. Premium category positioning established.

Growth

500K impressions

InfluencerPaid Media

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Acquired — By Pernod Ricard — four years after launch

Top 10 — Selling Irish Whiskey in the US

1.5M — Audience acquired through creator network

Sold out — At retail activations and trade events

Launched — As a premium summer aperitif across UK and EU

900K — Reach on NYC launch event

Refocused — Target audience across three markets

Sold out — US paid media campaign

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