Introduce a Corsican-grapefruit aperitif into UK and EU markets already crowded with established Italian brands. Build a premium summer-drinking habit without competing on volume.

Lifestyle creator partnerships rooted in the Mediterranean heritage. Seasonal content around the summer apéro ritual. Targeted paid social to premium aperitif and lifestyle audiences across key UK and EU cities.

Established Pampelle as a premium summer aperitif beyond traditional spirits channels. Built a brand-aligned creator network and a content engine that sustains year-round demand.