Launch a British craft gin into the complex U.S. market while building demand, navigating state-level compliance and adapting its positioning for American consumers.

Direct-to-consumer launch supported by an existing social audience of more than 1.6 million. Online sales data identified priority markets before expansion into retail through regional distributors and a California-based sales agency.

Expanded from a single California Total Wine store to over 200 stores across 17 states. Established California as the brand’s core U.S. market and developed a scalable online-to-retail growth model.